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The Ideal MBA Application Timeline

Applying to business school is certainly not something to be taken lightly or put off until the last minute! It is a significant decision, and the process is time-consuming, but earning your MBA has the potential to provide meaningful returns, both financially and personally. If you are a natural planner who likes to thoroughly evaluate and assess all your options and seek the guidance and perspective of others, starting the application process as much as a year before your target program’s application deadline is ideal.

Six to Twelve Months in Advance – Test Taking, School Research, Additional Coursework Evaluation

At a minimum, you want to set aside six months from start to finish. This assumes a relatively short test-preparation time frame and that you will feel good about your scores on your first official test or two. Although test taking is only one part of the application process, it is a good place to start, not only to calibrate the schools you hope to attend (given their average test scores) but also to ideally get this step out of the way so you can then focus on the many other elements of the application. 

Almost all schools accept the GMAT and GRE, usually with no preference given to one exam over the other. GMAT now refers to what was temporarily called the GMAT Focus Edition during the transition to the current version in early 2024. The test now includes a Data Insights section to accompany the Quantitative Reasoning and Verbal Reasoning sections. Business schools will still accept scores from the previous version of the GMAT, as long as they are not more than five years old. A handful of traditional two-year MBA programs now also accept the Executive Assessment (EA)—which was initially developed for executive MBA applicants—though its popularity as a third testing option for applicants is growing. 

Determining which test is better (or best, for schools offering the EA) for you depends on your individual strengths, but we recommend that you do some online research to understand the methodologies, specific subject areas, and scoring involved in each one, and that you take free practice exams to see which test you naturally score better/best on. Note also that some schools offer test waivers; make sure to review the unique requirements and instructions provided on each school’s website to learn whether you might qualify for one and, if so, how to acquire it. 

Most applicants set aside several weeks, if not months, to study for their chosen exam and take practice tests, often completing official study programs or working with tutors. Test scores are not the end-all be-all, but they do provide an objective data point that can help you assess your odds of acceptance at a specific business school. Also, a strong score can help negate a weaker GPA, given that the two statistics are considered together when an admissions committee is assessing a candidate’s academic track record and potential for successfully managing the rigorous course load at top business schools. For additional perspective, check out our YouTube video on how much time you should dedicate to test preparation.

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Top MBA Programs to Consider

As we approach the end of the year, many MBA hopefuls are already considering their strategies for the 2025–2026 application season. Deciding which schools to target can seem like an overwhelming task. Of all the top MBA programs out there, which one is right for you? What makes an MBA program stand out from the rest?

Many MBA applicants look at rankings when they begin to choose their target schools. MBA rankings can be an easy way to get a general idea of the top MBA programs, but rankings should be regarded as what they are: simply one aspect of the application process. The schools included among the top ten or top 15 in MBA rankings are undoubtedly all great programs; they are not, however, right for every applicant.

For example, Harvard Business School (HBS) and the Stanford Graduate School of Business (GSB) can be found near or at the top of global MBA rankings each year. Both are certainly wonderful institutions that attract applicants from around the world, but they are two completely different schools. For one, HBS uses the case method in nearly all classes, while the teaching methods at Stanford GSB range from lecture and case method to simulation and action-based learning. All top business schools teach their MBA students such essential skills as problem solving and leadership management. How the basics are taught and what lies beyond the basics, however, vary greatly among schools. Therefore, take MBA rankings with a grain of salt.

Consider the fact that MBA rankings have been published for more than two decades, and most (if not all) of the schools on top have stayed within the top 20 throughout the years. Which business school is ranked number one in any given year matters much less than maintaining consistent quality.

If you are looking for excellence in a particular aspect, however, rankings may be a useful tool for research. For example, an applicant who is interested in joining a nonprofit for an internship during their studies or for employment after graduation would benefit from looking at the U.S. News & World Report MBA ranking for nonprofit management, where the Yale School of Management is consistently ranked number one. Also, the New York University Stern School of Business is well known for its finance program and is often ranked highly by U.S. News for finance MBA programs.

With regard to schools that consistently rank among the best in the world, one can turn to the so-called M7 to gain a general idea. The M7 is a group of top business schools within the United States that are known to provide continuously high-quality education and career outcomes for their students. The M7 consists of HBS, the Wharton School of the University of Pennsylvania, Stanford GSB, Columbia Business School, the MIT Sloan School of Management, the Northwestern Kellogg School of Management, and the Chicago Booth School of Business. We at mbaMission offer our extensive and detailed Insider’s Guides on 17 business schools, including the M7 schools. Below, we offer a glimpse into each of these schools.

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MBA Admissions Myths Destroyed: Well, I Had My Chance on the GMAT

You finally took the GMAT, and though your score was not bad, it was not what you had hoped—not your ideal score, but certainly not so low that you unquestionably need to try again. So, when you have a score that is just below where you think you should be, should you retake the test? The truth is that you risk very little in taking the GMAT a second—or even a third—time in pursuit of a better outcome.

Simply put, you do not need to worry if you do worse on your second try. Your target school will not average your score down or consider only your lower score. In fact, no matter how you perform the second or third time you take the exam, your target program will consider only your highest score. This essentially eliminates any risk to you or your candidacy in taking the GMAT more than once. So, if you score a 700 (655 on the GMAT Focus) on your first test and a 670 (615 on the GMAT Focus) on your second, you are better off than if you had scored a 690 (645 on the GMAT Focus) on both.

Dartmouth Tuck, for one, tacitly encourages multiple attempts at the GMAT by allowing applicants to report all valid scores from the previous five years. Tuck will consider an applicant’s best performance on each section of the GMAT, even if the individual scores are from different tests, but will not combine scores to consider a new total score.

How to Introduce Without an Introduction and Own Your Story in MBA Application Essays

Most high school students in the United States are taught to write essays that have a formal introduction, a body that supports that introduction, and a conclusion that reinforces the main point presented in the introduction. Although this approach and structure yield easily comprehensible academic work, business school application essays are constrained by word count—so candidates often must use alternative, less lengthy openings because they do not have the luxury of “wasting” 100 words to introduce their topic.

We recommend sometimes using the “non-introduction” introduction, depending on the context and pace of your story. If you have a gripping opener that places your reader in the middle of a scenario, we suggest you launch right into your story to grab and keep the reader’s attention.

Consider this traditional introduction:

“Throughout my career, I have strived to continuously learn and develop as a manager, frequently taking enrichment courses, seizing mentorship opportunities, and seeking frank feedback from my superiors. When my firm staffed me on its $4.5M Oregon Project (our highest profile product launch in a decade), I considered it a tremendous opportunity to deliver and never imagined that it would become the greatest test of my managerial abilities. When I arrived in Portland, I discovered a project deemed so important by our firm that it was overstaffed and wallowing in confused directives from headquarters in Chicago. I quickly surveyed the situation and began to create support for changes to…”

What if this essay, under the pressure of word limits, were to begin with a slightly modified version of the body?

“When I arrived in Portland, I discovered that my firm’s $4.5M Oregon Project—our highest profile product launch in a decade—was overstaffed and wallowing in confused directives from headquarters in Chicago. I quickly surveyed the situation and began to create support for change…”

In this case, approximately 70 words are saved, and the reader is immediately thrust into the middle of the story, learning how the writer jumped into the project and ultimately saved the day. Although the “non-introduction” introduction should not be used for every essay, it can be a valuable tool when applied with discretion.

In addition, applicants should consider how to assert a sense of ownership in their essays. Many business school candidates unwittingly begin with platitudes—obvious or trite remarks written as though they were original. For example, when responding to the essay question, “Tell us about a time when you made a difficult decision,” an applicant might mistakenly write the following:

“Managers constantly face difficult decisions. Still, everyone hates indecision.”

The applicant does not “own” this idea and cannot lay claim to this statement. A simple alternative would be to insert their personal experience and viewpoint into the sentence:

“I found myself back in the boardroom with Steve, anticipating that yet again, he would change his mind on the mbaMission file.”

By discussing your personal and unique experiences, you demonstrate ownership of your story while engaging your reader. Avoiding platitudes and generalities—and ensuring that you are sharing your experience, rather than one that could belong to anyone else—is a simple but often overlooked step in creating a compelling message.

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“Lead” versus “Led” and Not Overusing Techniques in Your Application Essays

A common mistake we see in our clients’ MBA application essays is the misuse of the verb “lead.” A deeply entrenched and widespread misunderstanding seems to exist as to which spelling connotes present tense and which connotes past tense. One of our consultants even had a client raise their voice in passionate defense—of the wrong usage! In case you are not completely confident about this word yourself, we hope this blog post helps clear up the issue for you.

Lead or Led?

  • Lead—verb, present tense, rhymes with “seed”—refers to actively and presently guiding others.

In my current position as managing director, I lead a team of six analysts in completing market analysis.”

  • Led—verb, past tense, rhymes with “bed”—refers to the act of having guided others at an earlier time or at some point in the past. “Led” is both the past tense and the past participle of “lead.”

As part of my first job after college, I led two summer interns in a competitive assessment” and “I have led multiple teams of salespeople during my five years at the firm.”

Confusing the spelling and/or pronunciation of this verb’s different tenses is a simple mistake but one that stands out clearly to admissions professionals who have probably seen this verb more times in the past year than most people do in a lifetime! So, pay close attention to which is which, and be sure you are using the correct version every time.

Another essay-related issue encountered by some applicants is changing the structure from one essay to the next. For example, a candidate might choose to use a quote at the beginning of an essay to create a sense of urgency:

“This cannot be fixed. This cannot be fixed!” I stared blankly at the broken machinery and knew that the next few hours would be crucial…

Using this kind of attention-grabbing technique can certainly be effective, but you should never use any technique more than once in an application. By starting more than one essay in the same manner, you are essentially telling the admissions reader that you understand how to use a gimmick but not how to tell a compelling story in your own way. This is also a quick way to lose your reader’s interest! Be sure to vary your approach in each new essay within a single application. Presenting your ideas in fresh and different ways will help catch the admissions committee’s attention with each introduction and, indeed, each essay.

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